How To Generate a Marketing Lead?

What is a business without customer (I mean paying customers), to get a customer you need to promote your business to potential customers, customers that needs your product/service. For anybody to promote his/her biz requires a lead, This is post is about how to generate a marketing lead for marketing purpose.

What is a Marketing Lead?

Marketing leads are segment of individuals who have the tendency of buying your products or consuming your service (Consumer). They are your business life line, they are boss, so they should be treated with the utmost respect. The worst that could happen to any business is not to have a customer, so here I am sharing with you easy and cheaper step-by-step ways of generating and acquiring Marketing leads that you can convert to (Paying) Customers.

1. Existing Contacts: Your Phone-book contacts are potential marketing leads, Social Network (Facebook, Twitter, LinkedIn, etc) friends and follower, email inbox, even spam sender can be enlisted on your lead list. All this you can export out in various format (CSV, vcf, etc) supported by most CRM, and their are various online tools that will help you extract this contacts from any file format, one of them is my extractor tools here(Link to http://tools.sms2profit.com) it will help extract email and phone numbers from most file format.

2. Lead Generator Service: There are series of Leads and marketing solution service online that can help promote your business (Although expensive), you can contact them on how to get started (Dealdey, vconnect, etc)

3. Purchasing Leads: If you have some cash budged for marketing you should consider buying leads too since you can use them over and over. But before buying any marketing leads, at least ask if they are your targeted audience in the first place, if your product is of no value or relevance to them your conversion rate is between 0 and 1, you don’t want to be selling Computer Game to my grandma.

4. Requiring Leads: You can always require leads if you want, based on this quote  “A drop of honey will attract more flies, than a gallon of poison” Present your potential leads something that could be of use to them and they will be your leads and perhaps your customer. Imagine Butcher writing a quick manual on how to cook special delicacy, but the manual will be mailed to you only. The only set of people that will opt in are segment of individuals that cook or have anything to do with food and they get to have the free cooking tip, the butcher get their email address as potential marketing lead (Win-Win Situation)

5. Requesting For Lead: This is similar to the above, but this is somewhat different. The only difference is this is based on future promises, maybe you are working on a potential product that could transform the life of your potential leads over in a 360 degree manner and you request them to drop their contact for the product as your first buyer or user. This require that you must have gotten the reputation of trust for anybody to drop their contact for such reason.

6. Cross Selling: Just imagine have a selling product and you just developed a complementary product for the exisitng product, your first line of buyer are the existing customers (I wont consider them as lead since it extends the usage of the existing product).

7. Alliance Leads: Instead of going through the stress of sourcing for your own lead, why not collaborate with allied products or services to get a lead. Be expecting the question of “Why?” well you have two options in this case: either you have something to offer or you have something to promise. But it doesn’t cost you anything to ask, the worst is NO! At least you will know you ask, even if you are turned down.

This is all to it, easy pieces is it. But it is of no use if it wasn’t implemented, but in a situation where you need to generate a marketing lead SMS2Profit has various tools and services to help generate and manage your marketing lead, not only do we have tools that could help generate lead but tools that will help keep in constant contact with your leads (All Automated)